There is exactly one ad on the internet.
It fills the whole screen. You take it by paying, and what you paid becomes the price for the next person, falling every second until somebody beats it.
01One screen, one occupant
Not a leaderboard, not a grid, not a list nobody scrolls to the bottom of. One slot, one occupant, the whole viewport. While you hold it you can watch the number of people seeing it climb in real time.
02The price falls until somebody takes it
What the last person paid becomes the price to beat, and it halves every 20 minutes until it reaches $0.10. Pay a lot and you are safe for hours. Pay a little and you might last minutes. Money buys time, visibly.
Ten times the money buys roughly one and a half times the time. That is deliberate: it rewards paying more without letting anybody own the screen all day.
03Nobody can take it from you in your first minute
For 60 seconds after you take the screen it is yours at any price. Nobody can outbid you, however much they offer. That is the whole answer to buying placement somewhere and getting nine clicks before you are pushed down a list.
04Right now it is free, and it costs a post
Before the auction opens, the screen is free and each holder gets 10 minutes. When a reign ends, the first person to claim takes it.
The price is a post. You write your ad, post about it on X, and paste the link back. We read the post to confirm it exists and to get your handle, so the screen is attributed to you rather than to whatever you typed in a box.
If we cannot reach X we let the claim through and mark the reign as unverified. We would rather say we do not know than pretend we checked.
05What you can put on it
A headline, one supporting line, a logo, and somewhere to send people: a website, an X profile, an Instagram handle or a GitHub. You pick the colours from a set we designed. You do not get a colour picker, because the frame has to keep looking worth what the screen costs.
Every outbound link passes through a page that shows the real destination before anybody leaves.
06What we will not put on it
Slurs, illegal content, and links to known scam or phishing destinations. Everything else about a product is fine, including security, wallets and exploits, because the people who build those are exactly who this is for.
If something does get through, there is a switch that clears the screen in one click.